Do you want to share your love for the University of Denver (DU) with others? Your social media presence can translate into positive energy for our alma mater. Sign up to be a Social Media Ambassador and become one of the first to spread the word about exciting events taking place on and off campus!
The goal is to:
- Help foster a sense of community and belonging among members of the DU community.
- Share important news and events of interest to alumni, parents, and friends.
- Promote positive, authentic content about the University.
- Have some fun together!
What do Social Media Ambassadors Do?
Social Media Ambassadors will help generate positive energy about DU online. They disseminate and generate content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn that interest them and they believe would resonate with alumni in their social networks. These volunteers help build excitement about various alumni events such as Homecoming, Zoo Lights, Founder's Day, Alumni Weekend, 1Day4DU, and other major campus events and fundraising campaigns.
Why should I sign up to be a Social Media Ambassador?
Research has shown that 92% of people around the world say they trust earned media, including recommendations from friends and family, above all other forms of advertising. Translated: a recommendation coming from you means more to your peers, both alumni and non-alumni, than it does coming from us. Your positive energy online can make a big difference for DU.
Do I need to be active on all social media platforms?
While the ideal ambassador would have influence on many social networks, we know that some alumni may be extremely influential on Facebook, but not have a Twitter account. You are still eligible to serve as an ambassador even if you are not active on all of platforms.
How often do I need to be actively promoting DU Alumni social media posts?
We encourage Social Media Ambassadors to be as active as possible given their work and home life schedules. SMAs should be active once a month, at a minimum; however, during our high priority events, we need everyone to be as active as possible.
Okay, I'm excited to help! What do I do now?
Step 1: Sign up by clicking the maroon RESPOND button in the right corner of this page.
Step 2: Follow us!
Step 3: Once you’ve followed the accounts listed above, you can like and share content that is posted by those accounts. By leveraging your own networks, you can help spread the positive messages about the University of Denver.
- Like, comment on, share, or retweet posts from University of Denver Alumni social media accounts
- Post and tweet from alumni and other campus events and encourage others to do the same
- Post photos from events on Facebook, Twitter, and Instagram
Step 4: Mark your calendars! These are important events that take place each year that we need SMAs to spread the word to other alumni:
- Commencement
- Homecoming
- Alumni Weekend
- 1Day4DU
Step 5: Encourage others in your alumni network to join the movement as an SMA!
